User experience (UX) will take center stage

Coincidentally there are some areas that we ask you to focus on as you consider your site. It is a great opportunity to consider your website visitors – to be rewarded in the SEO department for having good user experiences. There is a dedicated core web vital report that you can improve through a Google search to get ideas of what your pages that stands for, where you will also be able to get ideas on how to make necessary improvements. When you have that information at hand then you can give your website a whirl on iPhone, Android, and desktop or other platforms or devices at you may have. To achieve this, your website should be fast, responsive across all platforms or devices, and free of annoying full-screen pop-ups. |

Semantic search will be even more prominent

Sematic is the study of a relationship, words, and what that relationship means in every specific context. On the point of sematic engines, is the search of how search engines use all the data at hand to determine the intent, context, and meaning that is most relevant and completes your content. If you want to improve your sematic search site, you require attention.  Here are some contents when it comes to focusing on semantic search.

• Write for people, not search engines
• Implement contextual internal linking on your websites
• Develop content that answers your target markets questions
• Optimize content for topics instead of keywords
• Use structured data where it makes sense

Search intent will matter more than keywords

Marketers should build content on how their content might fulfill that need and understand their audience’s intent. It is not enough to research for top keywords to target your audience tends to use or you want to rank as a brand but you have to dig deeper into these signals that search signals. We recommend that you should,

• Develop FAQs around natural queries
• Research the type of content users want for a given intent
• Write content aligned with your target customers intent
• Consider the four intents