Do you know what CTR is? It’s the number of times your link was clicked divided by the number of times it was viewed. For example, if your link was viewed 100 times but clicked 10 times, your Click-Through-Rate is 10 percent. With that said CTR can refer to any number of things such as […]
Information on the web that can help you craft an effective SEO strategy. There are three major areas where automation can be used to benefit your site’s SEO, insights, implementation, and time. Insights Deals with all the information you need to properly optimize your website. i). Use AI Automation to Facilitate Content Optimization – this […]
Including offline data in a marketing strategy can strengthen online marketing ROI through deeper insights into your organization’s customers and their behaviors in the real world. Most modern-day marketers understand this. It’s known that customers switch between physical and digital worlds freely while they move through the buyer’s journey. Hence, it’s worth looking at how […]
We cannot deny the fact that social media has reshaped every aspect of human life completely. I mean, nowadays, nobody relies on the nightly news broadcast to give us the news anymore; news breaks on Twitter before they even get to the TV. As a matter of fact, social media has literary changed our way […]
User experience (UX) will take center stage Coincidentally there are some areas that we ask you to focus on as you consider your site. It is a great opportunity to consider your website visitors – to be rewarded in the SEO department for having good user experiences. There is a dedicated core web vital report […]
Let’s talk about a concept that is relatively new in SEO – search intent. Now, this concept combines the sciences of human psychology, artificial intelligence, semantics, and a dash of sociology, hoping to gain a better understanding of exactly what the customer is looking for. The user’s intent wasn’t the center of our attention until […]